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u201cWe started in the pandemic, went straight into a war and now inflation, speculation and so much uncertainty. So, it’s been a tough, tough ride. In general, I would say although the whole e-commerce industry is shrinking, but last year, we actually recorded 300% growth. I think the main reason is that people realise that even in those times, we really need to change something otherwise our planet has a problem,u201d he said.</p>n
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In a statement Harold Bou00ebl, CEO of Sofina, said: u201cEverdrop has the potential to drive positive change in the CPG landscape.u201d</p>n
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While Everdrop expands geographically and product-wise, there are clearly growing pains.</p>n
A March 2021 German review of its products wasnu2019t entirely glowing</a>, although everdrop denies the critical claims made about its products, and also noting that it has been awarded a positive “u00d6KO Test”, which is testing institute in Germany for sustainable products.</p>n
And there are signs there is plenty to be mined from this category, and thus more competition is coming. Atmo Home, for instance, focuses on “holistic sustainability” (using up-cycled, durable materials) to appeal even more to conscious consumers, suggesting there will be a “race” to be seen as the more climate-conscious brand.</p>n
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Indeed, the successful businesses in this space are likely to be startups that canu2019t just scale but can also build enduring brands, since consumers wonu2019t stick with a product if it doesnu2019t actually work or fulfill its climate claims.</p>n”,”protected”:false},”excerpt”:{“rendered”:”
Household cleaning chemicals in the form of a tablet that can be dissolved in water appear to have given rise to a number of startups. As well as Munich-based startup everdrop, there is also Atmo Home out of Berlin, as well as Grove Collaborative, Blueland, Smol, Spruce, Ocean Saver u2026 the list goes on. Few, […]</p>n”,”protected”:false},”author”:12084669,”featured_media”:2355415,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”80b731c5-69d2-3bcc-9f29-9c96eeba6574″,”footnotes”:””,”apple_news_api_created_at”:””,”apple_news_api_id”:””,”apple_news_api_modified_at”:””,”apple_news_api_revision”:””,”apple_news_api_share_url”:””,”apple_news_coverimage”:0,”apple_news_coverimage_caption”:””,”apple_news_is_hidden”:false,”apple_news_is_paid”:false,”apple_news_is_preview”:false,”apple_news_is_sponsored”:false,”apple_news_maturity_rating”:””,”apple_news_metadata”:””””,”apple_news_pullquote”:””,”apple_news_pullquote_position”:””,”apple_news_slug”:””,”apple_news_sections”:””””,”apple_news_suppress_video_url”:false,”apple_news_use_image_component”:false},”categories”:[17396],”tags”:[1849,7977,8590,362039255,4269,449557079,3550,576870702,419,39566,29172,4072803,449557042,8120,6882100,449557035,202,2361124,576861988],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”tc_regions_tax”:[577037503],”yoast_head”:”n
Can everdrop scale its plastic-bottle-free cleaning products, as well as build a global brand? | TechCrunch</title>nnnnnnnnnnnnntntntnnnnnntntntn
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