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u201cYou can crowdsource the measurements across a bunch of phones to get a better version of reality by looking at more satellites and getting more measurements,u201d Gorman said. u201cBut then you can also do that anonymously, because we’re just looking at the measurements and then we send the error correction, so we don’t know the location of the device but the device gets the correction to fix it.u201d</p>n
You are watching:: Gps
The company says it doesnu2019t even need very many phones to improve GPS accuracy on each mobile device: just 10-15 mobiles within 10 kilometers of each other.</p>n
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Their plan has caught investor attention, with the company landing a $3.5 million seed round led by Space Capital and First Spark Ventures.</p>n
Zephr validated its concept with help from Silicon Valley research giant SRI International, which operates a lab focused on positioning, navigation, timing (PNT) and GPS, where engineers focus on sophisticated simulations, modeling and benchmarking. Testing at SRI validated Zephru2019s concept — and provided the startup with an investment from the research firm’s venture arm, SRI Ventures.</p>n
The team, which stands at six full-time and two part-time, has since been doing field testing using real-world cell phones and differential RTK-GPS systems as ground truth. Itu2019s now ready to start doing pilots using a demo app that can collect data and compare the accuracy of the standard GPS on the phone to the improved GPS. Zephr is also planning on customizing its models for customers (which is pretty much anyone that is developing a mobile app that uses GPS).</p>n
Gorman says Zephr has seen a lot of interest from rideshare, location-based gaming and advertisement technology verticals. But the team, which Gorman hopes to grow to 10 full-time by the end of this year, has its sights set on longer-term markets that are still nascent and evolving.</p>n
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For example, autonomy, robotics and augmented reality all require highly precise, inexpensive positioning measurements, Gorman said.</p>n
u201cWe think this new form of positioning could go a long ways to augmenting or replacing visual positioning systems, which are incredibly expensive,u201d he said. u201cGoogle and Apple have to map the whole world in 3D to get the visual positioning to work. Itu2019s just really expensive to have a fleet of street view vehicles and planes to capture the aerial views. Potentially if you can do this just with sensors, you don’t have to map it ahead of time, and you don’t have to invest so much in compute and data collection to get some of these things to run in the future.u201d</p>n”,”protected”:false},”excerpt”:{“rendered”:”
Zephr has emerged from stealth with radical plans to dramatically improve GPS — using cell phones with zero hardware modifications. Mobile devices have abysmal GPS accuracy, which prevents location app developers in verticals spanning gaming to fitness tracking from truly taking advantage of the powerful little computer everyone carries in their pocket. Two of Zephru2019s […]</p>n”,”protected”:false},”author”:133574433,”featured_media”:2022995,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”893eeace-6fcd-359b-ad72-4eaf67f9da7c”,”footnotes”:””,”apple_news_api_created_at”:”2023-11-02T12:00:15Z”,”apple_news_api_id”:”7875416b-1f46-49ea-923f-eca428548447″,”apple_news_api_modified_at”:”2023-11-02T18:16:42Z”,”apple_news_api_revision”:”AAAAAAAAAAAAAAAAAAAAAQ==”,”apple_news_api_share_url”:”https://apple.news/AeHVBax9GSeqSP-ykKFSERw”,”apple_news_coverimage”:0,”apple_news_coverimage_caption”:””,”apple_news_is_hidden”:false,”apple_news_is_paid”:false,”apple_news_is_preview”:false,”apple_news_is_sponsored”:false,”apple_news_maturity_rating”:””,”apple_news_metadata”:””””,”apple_news_pullquote”:””,”apple_news_pullquote_position”:””,”apple_news_slug”:””,”apple_news_sections”:””””,”apple_news_suppress_video_url”:false,”apple_news_use_image_component”:false},”categories”:[174],”tags”:[577203880,3169,576774407,577203879],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”tc_regions_tax”:[],”yoast_head”:”n
Zephr emerges from stealth with $3.5M and plans to create a ‘networked GPS’ using cell phones | TechCrunch</title>nnnnnnnnnnnnntntntnnnnnntntntn
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