Una Brands, the Singapore-based multi-channel e-commerce aggregator, has on Wednesday announced an additional $30 million Pre-Series C fundraise led by Northstar Group, a Southeast Asia-based private equity and venture capital fund.
This follows the company’s $30 million Series B round led by White Star Capital and Alpha JWC Ventures in September 2022, and brings the total raise over the past year to $60 million.
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Una Brands said in a statement that the new fundraising round is a mix of equity and debt, which provides Una Brands with sufficient funding for operations and acquisitions for the next two years.
With this fundraise, Una Brands plans to further develop its multi-channel platform underpinned by technological and brand-building capabilities, as well as invest in strengthening supply chain and distribution networks in key operating markets.
Una Brands will also use the proceeds to continue acquiring high-quality e-commerce brands within the home and living, mom and baby and beauty and personal care categories.
In line with the consolidation trends happening in developed markets, Una Brands will also explore strategic opportunities to bolster its growth and solidify its position as the leading multi-channel e-commerce aggregator in Asia Pacific (APAC).
In 2022, Una Brands was featured on the Forbes Asia 100 To Watch 2022 list as a top startup addressing real-world challenges with innovative products and services.
In the same year, Una Brands successfully acquired multiple brands, including a premium direct to consumer (DTC) brand catering to nursing mothers in Malaysia and one of TikTok’s most popular lip care brand in Indonesia.
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As a group, Una Brands achieved about $70 million in run-rate revenue and is expected to achieve group earnings before interest, taxes, depreciation, and amortization (EBITDA) profitability in 2023.
Una Brands is currently the only active multi-channel e-commerce aggregator in the region, with a proven playbook for growing e-commerce brands into new geographies and e-commerce channels.
Its flagship brands, ErgoTune and EverDesk, are now in multiple countries across the APAC region and beyond.
This is made possible by the technological capabilities that Una Brands has developed since day one, allowing efficient operation of its e-commerce brands across multiple channels and geographies.
Una Brands’ tech stack supports all business functions from brand management, marketing and growth, supply chain and accounting and finance, in order to optimise operational efficiency.
“We are thrilled to have Northstar as our partner in this journey. Northstar has a strong track record of investing in Southeast Asia, including in technology unicorns, such as Gojek and Advance Intelligence Group,” said Kiren Tanna, Chief Executive Officer of Una Brands.
“We believe their deep knowledge of the Southeast Asian markets and strong e-commerce experience will be very valuable to Una Brands as we look to double down our operations across the region,” he added.
Una Brands Chief Financial Officer Cho Weihao said that with the support of our its investors Northstar Group, Alpha JWC, and White Star Capital, the firm is confident that it has the right backing and guidance to build a global house of brands.
“Today, we are tech-driven, digital-first, multi-channel and sustainability-focused, values which all consumer companies will eventually strive to adopt,” he added.
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Founded in 2021, Una Brands is APAC’s leading multi-channel e commerce aggregator whose mission is to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved, and enduring household names.
The firm is headquartered in Singapore and has over 200 employees in 6 offices across APAC: Singapore, Indonesia, Malaysia, Australia, India and China.
Una Brands primarily operates in key categories such as home and living, mother and baby and beauty and personal care.
Today, the company is tech-driven, digital-first, multi-channel and sustainability-focused, values which it believes all consumer companies will strive to adopt in the future.
“We are bullish on Southeast Asia’s e-commerce economy and believe that Una Brands is well-positioned to capitalise on these industry tailwinds,
“The investment by Northstar Group reflects our confidence in the Una Brands team and their operational capabilities,” said Sreejan Choudhary, Managing Director of Northstar Group.
“What sets the company apart is its extensive infrastructure built around its multi-channel e-commerce operations, as well as its superior technological capabilities that helps support this,
“We know these capabilities are integral to the company and are confident these will help the company maintain its market leadership in the APAC e-commerce space,” he added.
Singapore’s Una Brands raises $30M Series B funding for category and regional expansion
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