I think it’s fair to say that every crafter has thought of turning their crafting hobby into a business. I surely have! Well, when it comes to selling craft online, there is a whole world of knowledge and skill that goes into it aside from making the physical craft itself.
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An important first step that you need to take when you’ve decided to make your craft a business is to find the right platform to sell. You might be familiar with Etsy, an online marketplace where countless crafters gather. Perhaps you have tried buying or selling on Etsy.
But you might be looking for a new selling platform, or just want to catch up with new trends in crafting. Well, in this post, I am here to introduce you to one of them called Tedooo.
What is Tedooo? Is it the same as Etsy? How do you use it? Read on for the answers to all of your burning questions!
What is Tedooo?
You might think that selling on Tedooo is the same as Etsy, but it isn’t! Unlike Etsy, Tedooo focuses more on the social aspect of the internet—so it’s like social commerce media, basically. Unlike Etsy which is an e-commerce platform.
Just exactly like their slogan: Commerce, powered by Social.
Tedooo targets companies, businesses, and potential customers that focus on crafts and DIY products. So with Tedooo, you can connect with other fellow craft business owners. You can even reach an even wider market of customers through their social aspect.
Another significantly identifying aspect of Tedooo is that it doesn’t require any fees for you to join so it’s a cheaper alternative to selling craft online. However, you can pay for a subscription to enjoy more exclusive features. But that is totally optional!
Let’s start selling on Tedooo!
Here are a few tips you can utilize to bring your new business to another level!
1. Decide your products
The first thing that you need to start selling craft online is, of course, choosing and making the products you’re going to sell! Many crafters make multiple types of craft. Variety can be an advantage, but not always.
Sometimes, too many products can make your shop look messy. Maybe even more like a flea market rather than an online store! If you overcrowd your shop, you can overwhelm your potential customers and chase them away. We don’t want that, right?
My advice in selling craft online is to try to stick to types of products within the same scope. So if you sell handmade craft, you can sell greeting cards, shadowboxes, and papercut decorations. The same goes for clothes like hats, shirts, and tote bags. Avoid mixing many types of items in one shop.
2. Manage a niche
Once you have decided on what to sell, the next step is to find out to whom you’re going to sell your products. Wanting to promote your products to everyone is great, but remember that a Jack of all trades is a master of none!
The best way to approach selling craft online is to aim your sales at a more specific group of people. Whether it’s by gender, age, occupation, or hobbies. This is called a niche market.
So essentially, finding the right niche will be a sure way of bringing your business one step closer to success.
I have touched on this aspect in this article too (see point 4!)
3. Find your store identity
Your business’s branding is as important as what you sell, maybe even more so! Finding your store’s identity will help your business not only in the short term but also way into the future.
In finding a branding identity when you’re selling craft online, you need a distinctive feature that will differentiate your business and your competitors.
This way, successful branding will result in your shop leaving a strong impression on your customers so they will always come back to your store instead of switching to other sellers.
4. Promote your store
Increasing your sales is of course a goal for anyone who is selling crafts online. Promoting your business—especially when you’re new to it—is never an easy feat. But with the previous three steps, it could be easier.
The great thing about Tedooo is that it is an interactive platform where aside from socializing, you can link to outside shops easily. They’re also very easy to find on your profile. The high visibility is a definite plus for business owners!
This next step could also be a huge help to the marketing and promotion of your business…
5. Be interactive and communicative
What’s unique about Tedooo and what you definitely should take advantage of more than anything is its social aspect. It’s like Facebook and Etsy in one!
With this feature, you can interact and communicate with potential customers easier and faster. This makes your shop more organic and lively, because people are aware that they are interacting with an actual person instead of a bot admin.
The interaction you have with your potential customers could just be that one last push needed for them to buy!
A lot of customers who use Tedooo to shop also find the zero-fee policy encouraging. As the customers know that the seller they are buying from is receiving the most out of the purchase they make.
As a beginner in selling craft online, we can’t be scared to try new things. Now that we have covered all of the important points on How to Start Selling on Tedooo, are you convinced to join Tedooo yet?
If you want more information on how to be better at selling craft online or just anything about craft in general, our Facebook Community is the perfect place for you.
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